Our Story
Marc Zaro
Founder & Managing Principal
In 2019, Marc Zaro founded GM Private Equity in New York City. Today, he collaborates with general partners and sponsors by building relationships to effect transactions.
GM Capital Management is a privately held investment firm headquartered in Chicago. We operate two complementary practices: a private equity and asset management business, and a specialized advisory desk focused on concentrated equity and other liquidity events.
Our clients are founders selling into liquidity, executives unwinding equity awards, family offices building durable allocations, and institutions seeking selective co-investment. Each mandate is led personally by Marc Zaro.
Marc founded GM Capital Management to bring institutional rigor to a small roster of principals — combining deep markets experience with a steady, relationship-first approach to private capital and complex equity events.
Marc holds his Series 7 at Quincy Wells Capital and Series 66 at GM Capital Management.
What we do
Our Capabilities
We provide expert advice to family- and founder-owned businesses as they anticipate the sale of their business; minimizing tax exposure, maximizing proceeds, and preparing for life after the sale. Through strategic insight, disciplined analysis, and a curated network, we help clients identify and access high-quality opportunities. From high-net-worth individuals and corporate executives to philanthropic institutions, GM Capital provides the expertise and guidance required to build and preserve lasting wealth.
Alternative Investments
Alternative investments can span across multiple asset classes and strategies while complementing an investment portfolio. For example; Qualified Opportunity Zone Funds (QOZF), 1031 Exchanges and QSBS 1202 Private companies — exhibit unique tax-advantages and higher potential uncorrelated returns designed to generate alpha in both rising and falling markets.
Qualified Opportunity Zone Funds (QOZF)
1031 Exchanges
QSBS 1202 Private Companies
Learn From Experience
The GM Capital Management Website is for learning, engaging, and sharing knowledge. Alternative investments are financial assets that fall outside of the traditional categories of publicly traded stocks, bonds, and cash. They are used to diversify a portfolio beyond public markets, potentially hedge against volatility, and aim for higher risk-adjusted Returns. We believe that alternatives will play a key role in helping investors navigate these Challenges.
With experience investing in alternatives, we, at GM Capital, are committed to empowering individual investors and retirees to participate in—and benefit from—the long-term trends developing throughout the industry.
Our research indicates that these tenets are more important today than ever, as secular shifts take place in financial markets—including the end of a long cycle of loose monetary conditions—are creating new challenges for individuals saving for retirement and building wealth.